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When I started, people were very skeptical about how selling a $24 print could be profitable,” Bekman recalls. “In fact a significant portion of our business—about 15 percent—comes from purchases over $500.” All told, Bekman has brought in approximately $15 million in cumulative revenue. Although several years in the red followed a profitable first year, 20x200 anticipates making a profit again in 2013.As the Battle for the Online Art World Sharpens, How the Players Are Adapting
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